From the day I started my business as a photographer, I knew that more than 50% of my business is relationship driven. A good photograph can be equally tarnished by poor customer service. You treat someone well they might tell one or two people, if you are lucky. However, if you treat them poorly, they will surely tell the world...ok maybe write about it on Facebook or in my case both on social media and on my blog.
I have had two bad experiences with Adorama and sadly they both have to deal with their flashpoint lights. The first light I purchased was their entry level 300ws strobe. Not only did the reflector come to me warped and clearly damaged/used by someone else, I was given a power cord for European outlets. I initially thought it wasn't such a bad thing since I would be using umbrellas and other light modifiers and a U.S conversion plug was easily obtainable at RadioShack. I arrive home with my new plug and to my demise the strobe would not work. The modeling light worked fine but the strobe wouldn't fire (beeped loudly and flashed an error sign on the back). It happens. So I called Adorama to initiate the return process. To my surprise shipping is my responsibility. My jaw dropped. At the end of the day, I am ~$10 poorer with nothing to show for. I decided to eat the loss and go with Cheetah Lights...thank goodness I did.
